Google Business Profile checklist
Get your garage found on Google. Work through this checklist to set up and optimise your Google Business Profile. Tick items as you go — it saves nothing and prints cleanly.
Set up the basics
- Claim or create your Business Profile at business.google.com
- Use your exact business name (no keyword stuffing)
- Choose the most accurate primary category (e.g. Auto repair shop)
- Add relevant additional categories (tyres, MOT/NCT prep, recovery)
- Set your correct address or service area
- Add your phone number
- Add your website
Hours & services
- Set regular opening hours
- Add special hours (bank holidays, Christmas)
- List your services with short descriptions
- Add your Escargo booking link as the appointment/booking URL
Photos & trust
- Add a logo and cover photo
- Add real photos of your premises and team
- Ask happy customers for reviews
- Reply to every review, positive or negative
- Check there are no duplicate profiles for your garage
You remain responsible for your own Google profile — Escargo helps you get it right and gives you a booking link to add. We never claim or change your profile without your authorisation.
Free template from Escargo — Ireland's garage operating system. Prints cleanly to A4. Not legal, tax or financial advice.